Meal.bar

“I just wanted something I could take with me—something real, healthy, and ready to go.”

That’s how the story of meal.bar begins. A common frustration, shared by countless health-conscious individuals with busy lives: How do you eat well when you're constantly on the move?

The founder of meal.bar didn’t just ask the question—he acted on it.

A Product Born from Personal Frustration

Unlike most brands in the booming "bar" industry, meal.bar didn’t begin in a lab or a marketing brainstorm. It started with a person, with a real need and conscience. It started in a kitchen, or rather, from the many times we are out of one. ¿The problem? Despite the rise of protein bars and meal kits, nothing on the market struck the right balance between real ingredients, convenience, and nutrition. So, the founder decided to create it.

The result? An entirely new product category: complete meals made from real food ingredients (like chicken, rice, and vegetables), compacted into a shelf-stable, pocket-sized bar. Not sweet, not candy-coated—just real meals, made mobile.

True entrepreneurial spirit

The founder had the motivation to step up and do something for himself, and millions of others: “In order to help myself, I came up with the idea, worked it out, and started to make a prototype. It took a lot of research and experimentation to find out whether it was possible—and I have to say, it was really hard to get to a good product, which is probably the reason why it hadn’t been done before. But that made it into an opportunity.”

Domain Decision: A Name That Is the Brand

Naming a brand is one of the hardest—and most important—steps in launching a new business. When your product is simple and revolutionary at once, your name has to do a lot of work.

Initially, the team looked at traditional ideas and accompanying domain options: things like mealbars.com or variations of the concept with hyphens and prefixes. But everything felt cumbersome, forgettable—too similar to existing players.

Then came the lightbulb moment: Why not flip the logic? Maybe there are other options! And luckily, they found out that the .BAR extension existed already. So, since they are making meals in a bar (mealbar)... the logic points to meal.bar, doesn’t it? The shorter version of meal.bar is way more powerful and beneficial for the brand. It makes the brand more recognizable.

Premium domains. A core business asset

By choosing a premium domain like meal.bar, the team didn't just register a web address—they acquired a core brand asset. It communicates the concept in two syllables. It sticks in your memory. It sparks curiosity. And for digital-first companies like theirs, the domain is often the first impression—and the most lasting one.

“I’ve actually always wanted one of these premium domains – it really adds a unique touch to it. Luckily we found out that the .BAR extension had been created already, by Punto, and we made contact with the company. From there we had a pleasant back and forth and we were able to secure the meal.bar domain.”

Premium domains are an investment for many companies that see branding as important as the product itself. While often more expensive, they offer:



• Immediate trust and recognition
• Exact-match branding that reinforces identity
• Competitive differentiation from crowded, hyphenated, or convoluted names
• Long-term value as an asset (yes, even resale potential)

And with the domain, it came the full brand

Not only was the domain shorter and more powerful than other options—it became the brand. The team leaned into the identity, using the domain name on packaging, the logo, and everywhere people would encounter the product. 

That choice was no accident. As the founder put it: “Being one of the first brands to make a product like this, we had the luxury of securing such a short and powerful domain. It’s easy to remember, recognizable, and easy to type in when someone wants to go to the website. That last thing is part of the reason we really wanted this domain.”

Certainly, it is a case of “a few keystrokes, a full story”. Because the name is the domain, it travels beautifully across touchpoints: on a wrapper, on social media, in conversation, or at a trade show booth. “Our hope is that this will drive more people to the website, and eventually drive more sales, of course. I believe the domain is a valuable asset for the brand.” 

What’s next for meal.bar

A Brand with Global Potential

While the full strategy behind meal.bar is still unfolding, the clarity of the idea and the boldness of the name give it a global edge. Whether it’s a commuter in Amsterdam, a traveler in New York, or a humanitarian worker in a remote area—the utility and simplicity of the product are universally relevant. (and the same can be said of the name).