Search Engine Optimization (SEO) can feel like a mysterious science, but at its core, it’s about one thing: helping people find you online. And one of the most underrated SEO assets you can own is your domain name. The right domain gives you a head start before they even click
In the digital world, .com has long reigned supreme. But for many entrepreneurs today, that reign comes with its frustrations: That’s why the future belongs to alternative TLDs—like .BAR, .REST, .tech, and .xyz In a world of saturation, these offer clarity, creativity, and branding finesse.
For decades, businesses only had a handful of “official” options: .com, .org, .net, or country-specific endings like .co.uk (United Kingdom), .au (Australia), or .mx (Mexico). These worked fine — but they were limited. As more businesses came online, it became harder (and more expensive) to find short, relevant names.
In today’s globalized world, your brand doesn’t stop at your country’s border — and neither should your domain name. For bars and restaurants, a smart, strategic domain can become your brand’s passport to international recognition and trust.
In the crowded digital world, finding the right domain name can be surprisingly hard. But what if your web address could immediately tell customers who you are and what you do?
Meal.bar is a revolutionary startup based in the Netherlands (launching soon across Europe and the US), crafting complete meals in a compact bar. Using whole-food ingredients—like chicken, beef, rice, and vegetables—they’ve created shelf-stable, calorie-rich bars that are nutritious, portable, and healthy
Progress Bar was born in Rotterdam as a response to something its founder noticed in the local startup scene: entrepreneurs needed more than desks — they needed community.
When the founder saw that progress.bar was available as a domain, it was an easy decision:
“It was a no-brainer, I simply had to have it.”
In the heart of London’s historic City district, Merchant House has built a reputation as a world-class spirits bar, known for its beyond its intimate setting and storytelling approach, Merchant House has embraced digital innovation to strengthen its brand—starting with its strategic decision to use a .bar domain.
